Recent research by the STCRC in the area of strategic communication has been aimed at fostering recognition among protected area managers and tour operators that communication backed by good research can be used strategically and effectively to address onsite visitor management problems.
This research uses the Theory of Planned Behaviour (TPB) to guide the development of effective messages that can:
The research indicates that interventions containing those messages can be effective in increasing compliance with the target behaviours.
The purpose of this project was to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. A major foreseen benefit of this project was to produce a sharper ...
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