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Visitor Communication

Pearls of Wisdom

"Producers are less able to adapt to climate change than consumers, due to fixed investments. However, producers that embrace and adapt to climate change may profit." Climate Change Research Report CCRR-08

Visitor communication includes all forms of information provided to visitors prior to, during and after a visit, which can be either personal or non-personal and includes signs, brochures, fact sheets, newsletters, presentations and talks, websites, interpretation, guided tours, visitor centres, museums and displays, marketing and advertising material. Read more
Visitor communication includes all forms of information provided to visitors prior to, during and after a visit, which can be either personal or non-personal and includes signs, brochures, fact sheets, newsletters, presentations and talks, websites, interpretation, guided tours, visitor centres, museums and displays, marketing and advertising material. Interpretation is broad term given to the educational activity that seeks to bring about meaning and enriching visitor experiences (see Natural Area Tourism).

Recent research undertaken by the STCRC has focused on developing interpretation strategies to aid in the sustainability of tourism in Australia’s national parks and protected areas, including research on interpretation to:

  • mitigate visitor impacts;
  • enhance tourist’s experiences and satisfaction;
  • encourage positive attitudes towards nature conservation, and
  • link outcomes to corporate/strategic objectives.

Key findings include:

  • interpretation and communication can be a powerful tool to mitigate the effects of visitor use on the natural environment and support management goals;
  • interpretation and communication programs should be included as an important part of management goals, and
  • research, monitoring and evaluation of interpretation programs is necessary for effective management.

As a result of the increasing influence of tourism, protected area management is evolving from one primarily focused around onsite management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution, national parks and protected area managers are now required to balance onsite interpretation activities with broader marketing and demand management activities.

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