This paper addresses the rationale for and scope of this research work as well as reviews other available research material which can assist marketers in understanding who are the people most likely to be interested in geotourism, as well as ...
Geotourism, if positioned as a supplementary knowledge-adding product within an attractive ecotourism experience will attract affluent ‘over 45 y.o.’ professionals, their partners and friends through alumini and professional interest groups.
This paper outlines how to sustainably market geotourism and the benefits ...
Geotourism is a new discipline and relatively little has been written about either its supply or demand sides. This research note presents the findings of a sample of potential Australian geotourists, all members of the Geological Society of Australia.
The tutorials in this kit provide an extensive education of online marketing starting with an initial assessment of your current online marketing status to more complex issues such as online booking systems. Each tutorial includes a helpful header with information ...
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