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Implementation Resources

Developing and marketing a destination should be based on the strategies and actions identified in the planning phase of destination management. A number of tools and case studies have been developed to assist destination managers in implementing the strategic direction for tourism in a destination including a range of resources developed by the Sustainable Tourism Cooperative Research Centre.Read more
Developing and marketing a destination should be based on the strategies and actions identified in the planning phase of destination management. A number of tools and case studies have been developed to assist destination managers in implementing the strategic direction for tourism in a destination including a range of resources developed by the Sustainable Tourism Cooperative Research Centre for:


  • Tourism destination branding;
  • Interpretation evaluation;
  • Service quality enhancement;
  • Visitor information service provision;
  • Marketing and communication;
  • Motel makeover and renovation;
  • Local government involvement in tourism development;
  • Best practice regional destination development; and
  • Innovation in destination development.

Please see below for a range of tools and guides that can be used to assist in the implementation phase of destination management.


We are committed to providing a wide range of resources to support destination managers and tourism planners in tourism development. Please use the ‘Add new research’ link if you would like to recommend any additional destination implementation tools or case studies that could be included on the portal.


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