Tourism is a global industry that has played a significant role in the development of many destinations and communities. With the introduction of the concept of destination management, many destinations have had to adapt their approach to tourism planning and development in order to ensure the long-term sustainability of the industry in their destination. There are a wide range of tools and best practice case studies that are available to assist destination managers and tourism stakeholders in identifying and implementing innovative and relevant planning, development and marketing processes for managing tourism in a destination.
The Sustainable Tourism Cooperative Research Centre (STCRC) has leveraged the knowledge and skills of a wide range of industry experts and researchers in order to investigate and develop a suite of tools and case studies to aid in effective destination management. The range of resources provided in this portal, drawn from the STCRC and other industry sources around the world, include online tools and applications, strategic planning guides and templates and best practice case studies. These tools and case studies have been divided by the relevant phase of destination management:
- Destination Planning – tools and case studies to assist destination managers and stakeholders to understand the tourism destination and the environment in which it operates and to identify and develop innovative strategies and actions to implement sustainable tourism development;
- Implementation – tools and case studies to assist destination managers in implementing the strategies and actions identified by stakeholders to achieve the strategic direction and vision of the destination and to ensure the long term sustainability and growth of the industry;
- Destination Performance – tools and case studies to assist destination managers to quantitatively and qualitatively monitor and evaluate their performance as a tourism destination and to identify strategies to improve performance and achieve sustainability over time.
Please use the links below for more information on a range of destination management tools and case studies that are available.