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Ongoing Management

Pearls of Wisdom

"Actively monitoring and measuring energy use will help with understanding energy use, ensuring that energy savings initiatives are effective and GHG emissions minimised."

Destination management is a not a static framework but rather a cyclical and continuous process that requires ongoing management, monitoring and improvement. The tourism sector is complex and dynamic. It is likely to become increasingly competitive over the next decade as changes and trends in the global and national operating environment impact on consumer preference and needs, government policy and investment attraction. Aside from these trends, a destination’s approach to managing tourism may also be influenced by regional changes to the operating environment or changes to organisational structures, resourcing or governance of stakeholders involved in destination management. Read more
Destination management is a not a static framework but rather a cyclical and continuous process that requires ongoing management, monitoring and improvement. The tourism sector is complex and dynamic. It is likely to become increasingly competitive over the next decade as changes and trends in the global and national operating environment impact on consumer preference and needs, government policy and investment attraction. Aside from these trends, a destination’s approach to managing tourism may also be influenced by regional changes to the operating environment or changes to organisational structures, resourcing or governance of stakeholders involved in destination management.


Destination managers must be proactive in this ever changing environment and be able to develop flexible and effective strategies and plans to manage good destination outcomes. To be successful, a destination must commit adequate resources and time for the ongoing management of tourism including the continuous review of the planning, development and marketing activities and processes of the destination. Developing a framework for ongoing management of a destination for tourism involves:

  • Undertaking regular performance monitoring and evaluation against destination goals to assess performance, identify strengths and weaknesses, future opportunities and areas for improvement;
  • Destination Management Tip

    You can’t manage what you don’t measure. Track your performance and that to plan your future.

  • Identifying and implementing best practice principles and strategies for sustainable destination management;
  • Pursuing innovation in destination planning, development and marketing;
  • Understanding and identifying strategies to leverage key enablers for future growth and development including investment, research and labour;
  • Undertaking forecasting and trend analysis to identify future strategic direction and priorities for tourism planning, development and marketing activities.

Performance monitoring is a significant part of the destination management process and further information on monitoring and evaluating a destination’s performance can be found in the section on ‘Destination Performance’. For further information on tourism best practice, innovation in tourism and forecasting and trend analysis please use the links below.

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