Research into the development of online sales and distribution channels has shown that:
Use of the internet has changed the distribution network but you will still need to work with major partners to avoid being lost in the crowd.
The Sustainable Tourism Cooperative Research Centre has undertaken research into the opportunities for consumer-generated web-based content including an analysis of the appropriate development and design of such content pages.
With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. ...
This study examines distribution changes in global distribution using a range methods and approaches. Firstly
distribution structure in tourism is discussed as well as the participants in the tourism network and distribution
channel, new participants, changes in technology, likely future trends and ...
This booklet is an industry summary of the full report Consumer-Generated Web-based Tourism Marketing , containing references, methodology and detailed findings from the he project. With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social ...
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