Cooperative marketing can be a more cost-effective means of raising the destination’s profile in the marketplace and showcasing a destinations products and experiences.
The Sustainable Tourism Cooperative Research Centre has research focussed on the development of public / private partnerships for tourism and the engagement of stakeholders in destination management. Please see the section on ‘Stakeholder Representation and Engagement’ for further information on developing collaborative partnerships between industry, community and government stakeholders.
The objective of this report is to provide a framework for the sustainable development of the travel and tourism industry in the APEC region, through public/private partnerships, and to deliver a sustainability strategy for tourism destinations.
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