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Private Infrastructure and Investment

Private investment is an essential component of a destination’s tourism infrastructure, products and services. Destinations require a dynamic investment environment including new developments, redevelopment and refreshment of tourism products, services and facilities to ensure the destination can maintain and enhance market appeal and provide exceptional tourism experiences. Private investment in tourism can be generated either from investment from existing business owners into expanding / developing their operations or from new investors within or external to the destination.Read more
Private investment is an essential component of a destination’s tourism infrastructure, products and services. Destinations require a dynamic investment environment including new developments, redevelopment and refreshment of tourism products, services and facilities to ensure the destination can maintain and enhance market appeal and provide exceptional tourism experiences. Private investment in tourism can be generated either from investment from existing business owners into expanding / developing their operations or from new investors within or external to the destination.

Whether it is investment by existing businesses or new investors, investment decisions need a strong business case to ensure investor confidence. Investment research has shown that:


  • A planning scheme that is supportive and specific on appropriate tourism development is vital;
  • Destinations need to provide visitor market research, projected market growth and supply / demand comparisons to assist investors to project their return on investment;
  • An investment prospectus can be an important tool for a destination wishing to promote the specific new investment opportunities within the region. Some regions across Australia have developed tourism opportunity plans or regional / destination tourism action plans which highlight infrastructure and product development opportunities that will support tourism growth in the future;
  • Destination Management Tip

    Establishing a group to guide and support new tourism development through the approvals process can make destinations more attractive for private investment.

  • Strong stakeholder support for potential investment opportunities should be sought before promoting these ideas to the investment community, as highlighted by Positively Wellington Tourism which developed a cooperative marketing program with stakeholders to attract investment;
  • Investors may choose a particular destination based on a positive destination image and branding, stakeholder support for tourism, planning and regulatory environment and supporting infrastructure within and close to the destination when developing a project concept. For more information on assessing the feasibility of a tourism project, please visit the section on ‘Products and Experiences’.
  • The public sector’ also plays a critical role in attracting private investment to a destination through its ‘Statutory and Planning Environment’. The development of tourism master plans and precinct plans for a destination can provide the necessary zoning and development opportunities for investment in tourism facilities. The Ottawa Partnership in Canada provides a case study example of a public / private partnership designed to provide strategic advice on infrastructure development and education needs.


As one of the key actions arising from the National Long-Term Tourism Strategy’ in Australia, the Investment and Regulatory Reform Working Group are currently undertaking a review of tourism investment attraction processes and strategies in Australia.

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