Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Share this page Email Print Tweet This Share to Facebook Digg it

Health, Safety and Security

Visitor safety remains an important topic worldwide. Perceived or real threats to visitor safety have immediate impacts on a destination's reputation and can dramatically affect visitation. If visitor health and safety is not well managed, adverse incidents can significantly impact on the profitability and sustainability of an individual business, community or destination. If a visitor feels threatened or unsafe during a trip this may impact on length of stay and expenditure in a destination and decrease the likelihood of repeat visitation and word-of-mouth referrals. If a destination develops a negative image for visitor safety this will likely result in a declining visitor market for the region.Read more
Visitor safety remains an important topic worldwide. Perceived or real threats to visitor safety have immediate impacts on a destination's reputation and can dramatically affect visitation. If visitor health and safety is not well managed, adverse incidents can significantly impact on the profitability and sustainability of an individual business, community or destination. If a visitor feels threatened or unsafe during a trip this may impact on length of stay and expenditure in a destination and decrease the likelihood of repeat visitation and word-of-mouth referrals. If a destination develops a negative image for visitor safety this will likely result in a declining visitor market for the region.

Preparing and annually maintaining a Risk Management and Crisis Communication Plan ensures that your destination is well planned, prepared and ready to respond and recover. The Victorian Government have developed a comprehensive risk management program for the tourism industry. Managing visitor safety in a destination involves a ‘whole of community’ approach to the development of strategies to:

Destination Management Tip

The development of a Risk Management Plan will allow for the identification of a process and strategies to respond and cope with adverse incidents.

  • Raise visitor awareness - Visitor health and safety campaigns such as the Tropical North Queensland Safe Travel website, and visitor information brochures can help to raise awareness of potential risks and safety concerns for visitors to a destination;
  • Implement measures to reduce incidents - Undertaking a risk assessment can help to identify potential risks for visitors and implement preventative measures to reduce their likelihood;
  • Effectively cope with incidents - The development of a ‘Risk Management Plan’, in collaboration with relevant agencies and organisations (e.g. police, community health and fire service) will allow for the identification of a process and strategies to respond and cope with adverse incidents. Understanding public liability responsibilities is also an important part in developing a plan to manage risk;
  • Manage media coverage after an incident – A ‘Risk Management Plan’ can assist in identifying strategies and processes to manage media coverage and the impact on the destination’s image after an adverse incident, such as the promotional activities implemented by Grampians Marketing Inc following the 2006 bushfires.
  • Monitor the occurrence of incidents – A monitoring program will allow for the continued evaluation of risks and management strategies for adverse incidents. Visitor satisfaction surveys can be used to measure and monitor any changes in visitor perceptions of safety and security within a destination.

For further information on risk management and the development of a Risk Management Plan for a destination please visit the section on ‘Risk Management Plan’.
Reduce

Portal Resources

Showing 1-2 of about 2 results
1
Showing 1-2 of about 2 results
1

Partner Sites results

View more
The Google Mini Appliance that drives Search Results for the STO Portal is currently being replaced. During this time 'Search' functionality will be unavailable. We apologise for the inconvenience & thank you for your patience. If you wish to find out more about Sustainable Tourism Online, please contact us on +61 7 3238 1900.

Discussion results

There are no results found.
Preview Close