Research produced by the Sustainable Tourism Cooperative Research Centre (STCRC) has focused on the niche markets of:
National and State tourism organisation regularly conduct research into niche products which can be accessed via their websites.
Research on Indigenous/Aboriginal tourism (IAT) is highly heterogeneous and difficult to organise for the purpose of over-viewing and synthesising. In order to gain an overview of completed research, and be able toidentify benefits, gaps and directions of IAT research in ...
This report presents the first comprehensive tourism study of international students and their visiting friends and relatives. It involved focus groups and a large national survey of international students studying at higher education, vocational education and training and English language ...
This report examines issues relating to the process of itinerary planning by ‘backpacker' travellers with respect to South Australia and other less visited states and territories in Australia. A total of 96 semi-structured face-to-face interviews were conducted with visitors to ...
This study examines the geodemographic and psychographic characteristics of touring holiday-makers in Australia. The results have implications for segmentation, targeting and promotions in relation to touring holidays and suggest a need for a differentiated marketing strategy.
This report attempts to provide an indicative estimate of the size and scope of cycle tourism in Australia. First, the report outlines the key facilitators of cycle tourism before outlining the market segments that can be considered part of cycle ...
The purpose of the study was to provide a comprehensive view of backpacker trends applicable to Australia leading to:short term strategies for capturing market sharelonger term plans for optimal Australian and regional well being in the context of triple bottom ...
... It is also a major fruit growing area, centred on Young with its nationally recognised Cherry Festival. ... Concentrate on niche markets and products which ...
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib13/Capital_Country_Regional_Tourism_Plan.pdf
... vision to �Make Western Australia the world�s natural choice� places emphasis on the State�s unique experiences and encompasses growing niche markets. ...
http://www.tourism.wa.gov.au/Publications%20Library/Polices%20Plans%20and%20Strategies/4%20pager%20JF.indd.pdf
... B. The Experiential Traveller - This emerging and rapidly growing segment comprises those ... the self-drive traveller and the high yield niche markets such as ...
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib13/North_Coast_Regional_Tourism_Plan.pdf