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Home / Destinations and Communities / Implementation / Destination Development / Destination Access / Water Transport
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Water Transport

Water-based transport is one of the most traditional and memorable ways for visitors to travel to and from a destination. It is not only a way to travel but a tourism experience in of itself. Cruise tourism has been a growing market sector around the world, not only as a means to travel to a destination but as an experience. The development of a destination as a cruise port requires in-depth economic, environmental and social assessment. Destinations also need to consider the capacity of existing tourism product, marine infrastructure, land-based transport services and tour operations to meet the needs of this market. Read more
Water-based transport is one of the most traditional and memorable ways for visitors to travel to and from a destination. It is not only a way to travel but a tourism experience in of itself. Cruise tourism has been a growing market sector around the world, not only as a means to travel to a destination but as an experience. The development of a destination as a cruise port requires in-depth economic, environmental and social assessment. Destinations also need to consider the capacity of existing tourism product, marine infrastructure, land-based transport services and tour operations to meet the needs of this market. Successful cruise destinations must provide a unique experience for visitors, have well organised transport systems and public amenities, clustered tourism products and attractions and a variety of excursion and shopping options. Alaska has been a highly successful region for cruise tourism, with its ability to retain a competitive edge through continual innovation in new shore excursions and activities.

There are a number of considerations in developing appropriate and effective water-based transport facilities and services in a destination including:

    Destination Management Tip

    The costs associated with marine tourism infrastructure mean that it needs a strong business case and a multi-destination or ‘journey’ approach to make it viable.

  • Understanding visitor and resident demand for water-based infrastructure and facilities and assessing this demand against existing supply;
  • Assessment of the ecological, economic, social and cultural impacts of water-based transport as demonstrated in the Kimberley Coastal Waterways assessment of the impacts of expedition cruising;
  • Consideration of the planning and safety regulations and environmental restrictions for the development of water-based transport facilities;
  • Development of a comprehensive management and monitoring plan for the transport operation to ensure sustainability of the business and conservation of the natural environment;
  • Incorporation of all stakeholders interests and values to ensure support and commitment for development and ongoing management;
  • Development of public / private partnerships to gain public support for infrastructure development and private involvement in tourism operations.

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