Encouraging regional dispersal through an efficient transport network provides numerous benefits to a destination including extended length of stay and increased expenditure.
For many regions, particularly those destinations that have limited public transport or air access, self-drive tourism is the major mode of visitor access. Planning and development of required road infrastructure for drive tourism needs to be matched with appropriate product development and an understanding of visitor characteristics and preferences. Drive visitors are not a homogenous group of travellers, they differ in demographics, motivations, trip length and style, information gathering and route planning preferences. Understanding the different types of drive tourists assists in assessing demand for further development of infrastructure and products in a region relative to this market.
The Sustainable Tourism Cooperative Research Centre has undertaken extensive research on the development and management of the self-drive market, summarise in Drive Tourism: Up the Wall and Around the Bend, which provides case study examples of successful planning, development and promotion of self-drive tourism in regions across Australia.
This book presents research into the relationship between self-drive transport and tourism development. It is particularly useful for tourism managers and planners as it provides perspectives and case studies on self-drive tourism in regional Australia, delivering a better understanding of ...
This study explores the motivations, attitudes and behaviours of tourists on themed touring routes (trails) in Queensland and Tasmania, Australia. The results provide insight into the travellers, their preferred holiday style, motivation, patterns of planning, travel and en route ...
The purpose of this book is to bring together a range of research cases focusing on regional tourism destinations in Australia and New Zealand. The key objective is to explore the structures and processes used by regional destinations to foster ...
This report is based on a synthesis of Australian and international research in the areas of self-drive planning, navigation, decision-making practices, signage and route promotion. It is augmented by an Australian case study on the travel experiences of 272 visitors ...
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