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Land Transport

Land-based transport incorporates a wide range of access options that are used by visitors when travelling to and within a destination including self-drive (car, caravan or RV), coach, bikeways, walkways, and public transport on rail and bus networks.Read more
Land-based transport incorporates a wide range of access options that are used by visitors when travelling to and within a destination including self-drive (car, caravan or RV), coach, bikeways, walkways, and public transport on rail and bus networks. The planning and development of an efficient land-based transport network involves consideration of:

  • The current and future transport demands of both visitors and the resident community to identify infrastructure and service development priorities;
  • An understanding of visitor flow and movement through a destination to inform the planning and designing of efficient transport networks and encourage regional dispersal;
  • Destination Management Tip

    Encouraging regional dispersal through an efficient transport network provides numerous benefits to a destination including extended length of stay and increased expenditure.

  • Connectivity between the different modes of transport, including linkages between train and bus services and transport to and from the airport as demonstrated in the Noosa Integrated Transport Strategy. This includes the provision of appropriate signage and way- finding tools and maps to allow for easy navigation through a region;
  • Connectivity between transport and visitor attractions to ensure ease of access and encourage increased length of stay and expenditure;
  • Changes in consumer travel behaviour and preferences including the trend towards less frequent and shorter holidays and the demand for experiential tourism;
  • The impact of economic and social trends such as fuel prices and climate change awareness on the demand and use of transport types;
  • The increasing use of the internet for trip planning and the impact on the types of promotional activities used and the way in which destination information can be communicated;
  • Touring routes, itineraries and interpretative trails are just some of the techniques employed to alter the land travel paths of visitors.

For many regions, particularly those destinations that have limited public transport or air access, self-drive tourism is the major mode of visitor access. Planning and development of required road infrastructure for drive tourism needs to be matched with appropriate product development and an understanding of visitor characteristics and preferences. Drive visitors are not a homogenous group of travellers, they differ in demographics, motivations, trip length and style, information gathering and route planning preferences. Understanding the different types of drive tourists assists in assessing demand for further development of infrastructure and products in a region relative to this market.

The Sustainable Tourism Cooperative Research Centre has undertaken extensive research on the development and management of the self-drive market, summarise in Drive Tourism: Up the Wall and Around the Bend, which provides case study examples of successful planning, development and promotion of self-drive tourism in regions across Australia.

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