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Destination Development

Pearls of Wisdom

A destination cannot promote products and experiences it doesn’t have. Destination development is a continuous process of coordination and development of amenities, facilities, products and services that support host communities to deliver quality experiences for visitors and enhance residents well-being. Managing destination development is fundamental to successful ‘Implementation’ of tourism management; where destination managers and stakeholders put into action the priority strategies and plans developed during the ‘Destination Planning’ process. The destination development process should be informed by the ‘Situation Analysis’ and ‘Planning Process’ phases and monitored against clear KPIs throughout the ‘Destination Performance’ process. Read more
A destination cannot promote products and experiences it doesn’t have. Destination development is a continuous process of coordination and development of amenities, facilities, products and services that support host communities to deliver quality experiences for visitors and enhance residents well-being. Managing destination development is fundamental to successful Implementation’ of tourism management; where destination managers and stakeholders put into action the priority strategies and plans developed during the Destination Planning’ process. The destination development process should be informed by the Situation Analysis’ and ‘Planning Process’ phases and monitored against clear KPIs throughout the Destination Performanceprocess.

Destination Management Tip

The Planning Scheme ultimately dictates the type and nature of tourism development and should be developed with tourism aspirations in mind.

The successful implementation of the destination development phase of destination management involves:

  • Development is shaped by the planning scheme and approvals process of a destination which is a reflection of community aspirations for ‘places’. Getting the right planning scheme is a giant leap towards encouraging sustainable tourism development;
  • Development of an effective and collaborative destination management structure to facilitate stakeholder engagement and communication and guide development and management;
  • Facilitation of a process to engage public and private sectors for investment in required tourism infrastructure and product, including:
    • Identification of public infrastructure services and facilities demands, including consideration of host community and visitor needs;
    • Planning for the development of appropriate public and private infrastructure and facilities to transport and distribute visitors to, and effectively throughout the destination;
    • Development of tourism-related products and experiences that are aligned with core brand values and the needs of the visitor market segments of the destination;
    • Development of tourism experiences within natural and protected areas, ensuring conservation values are maintained;
    • Provision of visitor information services to encourage increased expenditure and satisfaction;
  • Facilitation of a process to engage public and private sectors for investment in required tourism infrastructure and product, including:
  • Providing a forum to engage stakeholders in a proactive way to address key sector challenges for the destination, including:
    • Ensuring high standards for tourism products and facilities to enhance the visitor experience;
    • Developing a high quality labour market to deliver on visitor expectations and needs;
    • Developing a strategic approach to the management of risk, visitor health, safety and security.


Please use the links to find out more about the phases of destination development.


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