It is therefore essential that a tourism destination clearly understands their current and desired visitor markets to influence how a destination is developed, managed and marketed. Identifying and understanding a destination’s visitor markets involves consideration of the following points:
Social trend analysis can be used to identify future visitor demands and potential new target markets for a destination.
The Sustainable Tourism Cooperative Research Centre has an extensive body of research into understanding consumer choice and behaviours and the impact on identifying appropriate visitor markets. Research into best practice of regional destinations in the Sustainable Regional Tourism Destinations report showed that tourism destinations must understand the history and future direction of the consumer marketplace and the position of their destination in that marketplace. For further information on market research please see the ‘Market Research and Insights’ section. For further information on specific market segments please see the ‘Destination Products and Experiences’ section.
This report presents the first comprehensive tourism study of international students and their visiting friends and relatives. It involved focus groups and a large national survey of international students studying at higher education, vocational education and training and English language ...
This research focuses on extending the range of current inventory of tools used to monitor and analyse dispersal of inbound visitors using individual trip information embedded in the International Visitor Survey (IVS).
The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The selected eight destinations represent the whole range of option types for ...
Tourism Research Australia (TRA) has collected valuable data on Indigenous tourism visitors through its International Visitor Survey (IVS) and National Visitor Surveys (IVS and NVS).
This report explores the way in which some key drivers could affect the tourism industry, both international and domestic, to the year 2020. An exploration of these trends allows important change agents, on both the supply side and the demand ...
This domestic and international visitor profile provides a state summary of South Australia, Australia.
Copyright © 2010 Sustainable Tourism Online
Register (Why register?)
| Contact Us
| About Us