Visitors choose destinations from within their ‘preference set’ on a range of influencing factors, the range of products and experiences is one of the most important. For this reason it is important to ensure that product and experience development is matched with visitor demand. Without appropriate planning for tourism product development it may be difficult for a tourism destination to remain competitive for its target markets. Research into successful planning for tourism products development has shown that:
A Tourism Opportunity Plan is an excellent way to engage tourism community partners and agree on innovative new products and experiences and identify actions and responsibilities for implementation.
In-depth analysis and planning for tourism products and experiences is required prior to investment in development. For more information on the development of tourism products and experiences please see ‘Destination Products and Experiences’ in the Destination Development section.
Accommodation, transport and recreation facilities are key components of a major tourism destination, the Gold Coast. Plans for improving the overall attraction of a destination need to be based on detailed information highlighting the current state of such infrastructure. PLEASE ...
This report aims to develop a better understanding of the contribution of the restaurant sector destination's attractiveness. It explores in detail consumers' perceptions, values and opinions in they value in a restaurant when on holiday and why. Specifically, the report ...
This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination's attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market', the ‘Affluent Market', and the ‘Mature ...
A three-phase project aims to develop a greater understanding of the contribution of the restaurant sector to a tourist destinations attractiveness. This report details the beliefs, opinions and attitudes of leading Australian experts in the food, wine and tourism industries. ...
Although food and wine is an important dimension of the tourism industry, little research has been conducted into the nature or role of restaurant experiences in adding to the tourism product. This study delves into the beliefs, values and attitudes ...
This study examines Australia's short-break holiday market to help destinations develop competitive marketing strategies.
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