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Stakeholder Representation and Engagement

The tourism industry comprises a complex network of stakeholders and groups that have an interest in the development, management and marketing of tourism for a particular destination. The support, commitment and cooperation of these stakeholders to tourism in a destination is essential for the long-term sustainability of the industry. Identifying and understanding who the stakeholders in a destination are and what their interests are is important in developing an appropriate engagement process. Read more
The tourism industry comprises a complex network of stakeholders and groups that have an interest in the development, management and marketing of tourism for a particular destination. The support, commitment and cooperation of these stakeholders to tourism in a destination is essential for the long-term sustainability of the industry. Identifying and understanding who the stakeholders in a destination are and what their interests are is important in developing an appropriate engagement process. Based on research, a stakeholder engagement process for a destination:

 

  • Recognises the concerns and goals of all tourism stakeholders is important for planning, decision-making and developing mutually beneficial strategies and actions;

    Destination Management Tip

    A stakeholder network diagram can assist in identifying who is who within a network and inform the stakeholder engagement process.

  • Engages stakeholders based on their interest, skills and expertise toensure a comprehensive basis of knowledge for planning;
  • Understands and communicates the value of tourism, including economic, social and environmental, to stakeholders is important to gain support and participation in destination planning and management;
  • Develops a shared understanding of tourism in a region, including the values and ideals of the destination is important for an agreed tourism focus;
  • Develops an agreed vision that provides a focus for future planning, development and management of tourism in the destination;
  • Identifies clear roles and responsibilities of all stakeholders. This could be an informal process or through the development of partnership agreements or MoUs;
  • Identifies the governance structure for destination management as an important framework that clearly outlines communication, reporting and decision-making processes.

     

    Tourism stakeholders groups include industry operators, government departments and associations, visitors, the community, investors / developers, land owners, industry associations, tourism-related organisations, community and environmental groups The Sustainable Tourism Cooperative Research Centre’s ‘Local Government Pathways to Sustainable Tourism’ workbook provides an example of the tourism stakeholder network in a region and the interactions between stakeholders (as below). This workbook also provides a best practice case study of North Queensland in their development of a tourism engagement strategy to improve coordination between stakeholders in managing the destination.

     

    Source: Local Government Pathways to Sustainable Tourism, Sustainable Tourism Cooperative Research Centre, 2009

     

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