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Festivals and Events Plan

Successful festivals and events bring locals and visitors together to celebrate the unique and special features of a community. Festivals and events create new bonds and strengthen the fabric of the community and can deliver measurable economic, social and even environmental benefits. If festivals and events grow in an unmanaged way they can be seen to 'take-over' a community and issues such as parking, noise, crowding, dislocation of locals, and rising prices can dominate the communities view of an event.Read more
Successful festivals and events bring locals and visitors together to celebrate the unique and special features of a community. Festivals and events create new bonds and strengthen the fabric of the community and can deliver measurable economic, social and even environmental benefits. If festivals and events grow in an unmanaged way they can be seen to 'take-over' a community and issues such as parking, noise, crowding, dislocation of locals, and rising prices can dominate the communities view of an event.

A Festivals and Events Plan aims to ensure the positive impacts are maximised and the negative impacts (such as crowding and noise) are mitigated through an inclusive process of exploration and partnership building with the community and local industry. A successful Festival and Events Plan should include:

    Destination Management Tip

    State and National Tourism organisations provide a wide range of resources and support for the development of events and festivals at a destination level.

  • An audit of existing events (number, patronage, timing, theme, mix of locals and visitors, economic return, etc)
  • Community and industry perceptions of existing events
  • Opportunities to grow existing events or attract new events
  • Strategies to maximise the benefits and reduce the impacts
  • Forecast patronage levels and the impact on local infrastructure
  • Input to future planning which aims to mitigate negative impacts
  • Evaluate local and state government regulations and policy in relation to staging events

Most State, Territory and National tourism bodies provide information on successful festivals and events that can be downloaded from their websites. For further information on the successful management and monitoring of events and festivals please see the section on Events / Festivals’ in the Implementation phase of destination management.

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