A visioning exercise can assist stakeholders in discussing and identifying a clear and agreed tourism vision for a destination.
The Gold Coast Tourism Visioning Project and the Sustainable Tourism Vision for North Stradbroke Island Project provide best practice examples of the development of a stakeholder agreed and relevant tourism vision for a destination. In the ‘Local Government Pathways to Sustainable Tourism’ resource, the Sustainable Tourism Cooperative Research Centre provides a framework for undertaking a tourism visioning exercise with stakeholders. A visioning exercise should include consideration of:
A vision statement should form the basis for the strategic planning process of destination management. For more information on strategic planning please see the ‘Strategic Plan’ section.
The Ningaloo Destination Model is a tourism planning tool for the Ningaloo Coast region of Western Australia that assesses the economic, social and environmental impacts of different planning decisions and events. This report describes the features of the tourism destination ...
The oldest city in the Netherlands, Nijmegen, is working with residents, institutions and industry to become climate neutral by 2032. These high profile projects fall under the umbrella campaign ‘The Green Heart’, reflecting the idea that green ideas and action ...
The objective of this report is to provide a framework for the sustainable development of the travel and tourism industry in the APEC region, through public/private partnerships, and to deliver a sustainability strategy for tourism destinations.
This document outlines how an Australian city called Melbourne inspires industry to grow and create an outstanding global visitor experience.
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