Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Home / Destinations and Communities / Destination Planning / Planning Process / Destination Leadership and Coordination / Visioning
Share this page Email Print Tweet This Share to Facebook Digg it

Visioning

A tourism vision statement for a destination is essential for engaging stakeholders with a common direction for destination management. A tourism-specific vision will allow for an agreed focus for how tourism in a destination should be planned, developed, managed and marketed over time. Read more
A tourism vision statement for a destination is essential for engaging stakeholders with a common direction for destination management. A tourism-specific vision will allow for an agreed focus for how tourism in a destination should be planned, developed, managed and marketed over time. A vision statement is an aspirational statement that provides clear decision-making criteria for future development and management. An effective vision statement:

    Destination Management Tip

    A visioning exercise can assist stakeholders in discussing and identifying a clear and agreed tourism vision for a destination.

  • Provides the basis for the strategic direction of the destination;
  • Identifies the core values and principles of the destination in the long-term;
  • Aligns with destination’s values and culture;
  • Aligns with stakeholder goals and ideals;
  • Focuses on long-term aspiration and sustainability;
  • Is clear and unambiguous;
  • Provides a memorable and engaging focus;
  • Is realistic in its aspirations and goals.

 

The Gold Coast Tourism Visioning Project and the Sustainable Tourism Vision for North Stradbroke Island Project provide best practice examples of the development of a stakeholder agreed and relevant tourism vision for a destination. In the ‘Local Government Pathways to Sustainable Tourism’ resource, the Sustainable Tourism Cooperative Research Centre provides a framework for undertaking a tourism visioning exercise with stakeholders. A visioning exercise should include consideration of:

 

  • The timeframe of the vision;
  • Who the vision is for and who needs to be involved in the development of the vision statement;
  • Development of short future tourism scenarios - a description of the preferred future tourism destination;
  • Grouping of stakeholder future tourism scenarios to develop goals and values for the destination;
  • Identification of things that are not aligned with the destination’s goals and values;
  • Developing of short phrases that can form a vision based on the future scenario themes, goals;
  • Drafting of vision statements for review and discussion;
  • Review of vision statement against goals and future scenario to ensure consistency.

 

A vision statement should form the basis for the strategic planning process of destination management. For more information on strategic planning please see the ‘Strategic Plan’ section.


Reduce

Portal Resources

Showing 1-4 of about 4 results
1
Showing 1-4 of about 4 results
1

Partner Sites results

View more

Discussion results

There are no results found.
Preview Close

Copyright © 2010 Sustainable Tourism Online     Register (Why register?) | Privacy Policy | Terms of Use & Forum Participation | Sitemap | Acknowledgement | Contact Us | About Us