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Destination Leadership and Coordination

Pearls of Wisdom

“Overall, two possible rationales underpin these decisions: seeking new opportunities to position a firm’s products and brands; and minimizing the risks of criticisms and concerns from NGOs, the public, and customers.” (Awaysheh and Klassen, 2010)

With such a wide range of stakeholders with an interest or stake in tourism for any one region, it is essential to have strong stakeholder coordination across a destination. Coordination and communication require leadership. Read more

With such a wide range of stakeholders with an interest or stake in tourism for any one region, it is essential to have strong stakeholder coordination across a destination. Coordination and communication require leadership. Having strong and committed leadership within a destination is vital to:

 

  • Encourage stakeholder commitment and participation in tourism;
  • Provide a focused strategic approach to tourism;
  • Promote a shared tourism vision for the destination;
  • Destination Management Tip

    Successful destinations are supported by effective Regional Tourism Organisations and/or Local Tourism Organisations as well as having the support of their Local and State and National Government, industry and community.

  • Develop networks and partnerships with stakeholders;
  • Attract investment through public / private partnerships;
  • Identify roles and responsibilities for stakeholders;
  • Coordinate stakeholders and focus resources;
  • Develop an effective destination management structure;
  • Develop clear governance and operational structures;
  • Identify strategic opportunities for destination development and marketing.

 

Coordinated action between public and private organisations allows for more successful tourism planning, management, marketing, product development, training and education. Public / private partnerships allow for communication between all stakeholders and assist in identifying strategies and mechanisms to achieve sustainable tourism development. These partnerships must be developed for mutual benefit to be effective.

 

Further information on the development of an effective destination management structure and governance framework can be found in the Effective Destination Management Structures’ section. For further information on clearly defining the roles and responsibilities of stakeholders and destination leaders and the development of a shared tourism vision, please use the links below.


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