Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Share this page Email Print Tweet This Share to Facebook Digg it

Planning Process

Pearls of Wisdom

"Investors need to know how companies are responding to climate change and related regulatory developments, which can carry a range of significant financial risks and opportunities."

The fundamental principle of the destination management process is that it involves bringing together stakeholders to clearly articulate the strategic direction and actions for the development, marketing and management of a destination for the future. The planning process should be informed by the findings of the ‘Situation Analysis’ phase of destination planning to ensure that all existing knowledge is considered and incorporated into the strategic direction of the destination. Read more
The fundamental principle of the destination management process is that it involves bringing together stakeholders to clearly articulate the strategic direction and actions for the development, marketing and management of a destination for the future. The planning process should be informed by the findings of the Situation Analysis phase of destination planning to ensure that all existing knowledge is considered and incorporated into the strategic direction of the destination. Lessons for an effective destination planning process include:

 

  • Strong leadership is needed from destination managers and local tourism champions to ensure stakeholder participation and commitment;
  • Development of a comprehensive stakeholder engagement process and clear definition of stakeholder roles and responsibilities in order to leverage skills and experience and provide focus for planning and management;
  • Destination Management Tip

    State and National Tourism Organisations provide a wide range of resources and information for developing a strategic plan at a destination level.

  • Development of a shared stakeholder vision for tourism and destination management in the destination over time to agree a common direction and values for the destination;
  • Development of strategic planning documents that provide a long-term direction for the destination’s development, marketing and management as well as short, medium and long-term actions to achieve the destinations vision. Strategic planning documents include:
      • A long-term Strategic Plan identifying the strategic priorities and direction for the destination including prioritisation of actions and strategies;
      • A Research Plan that identifies the data and information required by destination managers to make informed planning and strategic decisions;
      • A Risk Management Plan that outlines a framework and processes for identifying and responding to tourism risks and crises that may impact on a destination;
      • A Strategic Marketing Plan that identifies the marketing strategies and activities to successfully attract target visitor markets and influence destination and product choice.
      • A Festivals and Events Plan that identifies opportunities to bring locals and visitors together to celebrate the unique and special features of a destination.

According to the Achieving Sustainable Local Tourism Management Phase 1 – Practitioners Guide developed by the Sustainable Tourism Cooperative Research Centre, good planning processes are characterised by:

 

  • Clear planning and management processes;
  • Reliable information;
  • Adaptive management approaches;
  • Information management and accessibility;
  • Encouraging collaboration;
  • Sharing information and experiences;
  • Good communication strategies.

Reduce