Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Share this page Email Print Tweet This Share to Facebook Digg it

Ongoing Engagement

Successful tourism at a destination level relies on a partnership between a wide-range of stakeholders. Many destinations succeed in gaining input and having stakeholders participate in 'Destination Planning', however, few manage to keep those stakeholders engaged throughout the 'Implementation' and 'Destination Performance' stages. Read more
Successful tourism at a destination level relies on a partnership between a wide-range of stakeholders. Many destinations succeed in gaining input and having stakeholders participate in 'Destination Planning', however, few manage to keep those stakeholders engaged throughout the 'Implementation' and 'Destination Performance' stages.

Australia's Long-Term Tourism Strategy recognised this challenge and has formed multi-sectoral working groups each with a responsibility for implementation of different strategies to ensure stakeholders remain engaged.

Lessons for successful ongoing engagement of stakeholders include:

  • Be specific: having specific projects or strategies to address will keep stakeholders engaged. The Mackay Whitsundays RTIIP Implementation Group focussed on a number of catalyst projects to focus stakeholders.
  • Destination Management Tip

    Stakeholders need to be engaged throughout the entire destination management process, not just in the planning phase.

  • Allocate funding: for implementation, including a Project Manager if possible, this will ensure progress continues and projects progress.
  • Measure success and celebrate the wins: the Far North Queensland Economic Development Strategy from the late 1990's set the benchmark for ongoing engagement through an online reporting program showing progress on each initiative through a percentage completed progress bar until a project was completed with regular reporting both internally and externally on progress.
  • Having strong leadership to continue to inspire progress at an operational level. The Lake Eyre Basin Ministerial Forum is an excellent example of leadership and ongoing engagement.
  • Partnership Agreements: can help to formalise ongoing engagement, moving beyond simply having a responsibility allocated in a project plan.

Reduce

Portal Resources

Showing 1-4 of about 4 results
1
Showing 1-4 of about 4 results
1

Partner Sites results

View more
The Google Mini Appliance that drives Search Results for the STO Portal is currently being replaced. During this time 'Search' functionality will be unavailable. We apologise for the inconvenience & thank you for your patience. If you wish to find out more about Sustainable Tourism Online, please contact us on +61 7 3238 1900.

Discussion results

There are no results found.
Preview Close