State and National Tourism Organisations often use visitor satisfaction surveying to provide essential insights for destination managers.
Visitor satisfaction surveys, such as the Regional Visitor Monitor developed by Wellington Tourism and Tourism Research Australia’s methodology for benchmarking destination performance, are commonly used as a method to track and analyse visitor demands and expectations in a destination. The Visitor Attractions Satisfaction Benchmarking Project developed by the Sustainable Tourism Cooperative Research Centre developed the Importance-Performance Analysis Grid (as below) for assessing visitor satisfaction. The application of the model aims to bridge the gap between consumer expectations and experience delivery through understanding the importance of selected product / experience attributes with overall performance or satisfaction.
This report presents the findings of a study conducted in Canberra from January to December 2000. This research was undertaken by the Australian Capital Territory (ACT) Network of the Sustainable Tourism Cooperative Research Centre (STCRC), in partnership with Canberra Tourism ...
The International Visitor Survey represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Commonwealth, State and Territory Governments under the guidance of the ...
The aim of this project was to develop and test a method to benchmark and monitor visitor satisfaction at attractions, with the potential to further refine and apply this approach to attractions in other urban destinations.
A survey of visitors to the Gold Coast was conducted at the end of 1999 to obtain detailed information about tourist satisfaction with the Gold Coast as a destination.
This report investigates methods to detect and improve value for tourism businesses and for the tourists. The results can assist industry in identifying examples of operations management that can enhance the perceived value of a product/service, but also those areas ...
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