Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Share this page Email Print Tweet This Share to Facebook Digg it

Education of the Value and Role of Tourism

Tourism is one of the world's largest employers and yet many communities are unsure of the benefits of tourism. The economic benefits are often the easiest to measure and the most effective, however the social and environmental benefits of tourism including protection of natural and cultural assets, supporting local events and cultural practices and provision of services and public facilities should not be overlooked. For this reason effective destination managers should regularly engage in education and advocacy of the benefits of tourism with local influencers and key community stakeholders. This includes elected representatives, leaders of business and industry, community and environment groups, and residents. Read more
Tourism is one of the world's largest employers and yet many communities are unsure of the benefits of tourism. The economic benefits are often the easiest to measure and the most effective, however the social and environmental benefits of tourism including protection of natural and cultural assets, supporting local events and cultural practices and provision of services and public facilities should not be overlooked. For this reason effective destination managers should regularly engage in education and advocacy of the benefits of tourism with local influencers and key community stakeholders. This includes elected representatives, leaders of business and industry, community and environment groups, and residents.

Examples of successful education and awareness raising campaigns include:

  • Workshops and presentations with elected representatives through the Local Government Pathways Program;
  • Destination Management Tip

    State and National Tourism Organisations provide valuable statistics, research and resources that can be used to communicate the value of tourism over time.

  • Hosting 'Tourism Week' celebrations in the Mackay Whitsundays regions;
  • Promotional campaigns where local businesses highlight that "tourism is everybody's business" (Tourism Australia);
  • Economic modelling of the benefits of tourism;
  • Signage / promotion of the businesses that benefit from tourism expenditure through signage, stamps on cheques, or notices to suppliers; and
  • Publications that promote the benefits of tourism such as those developed by State Tourism
    Organisations and the Tourism Industry Council.

For further information on the education of the value and role of tourism see the section on ‘Contribution of Tourism’ as part of the Destination Planning phase of destination management.

Reduce

Portal Resources

Showing 1-6 of about 6 results
1
Showing 1-6 of about 6 results
1

Partner Sites results

View more
The Google Mini Appliance that drives Search Results for the STO Portal is currently being replaced. During this time 'Search' functionality will be unavailable. We apologise for the inconvenience & thank you for your patience. If you wish to find out more about Sustainable Tourism Online, please contact us on +61 7 3238 1900.

Discussion results

There are no results found.
Preview Close