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Interpretation and Education

As visitor demand has increasingly focused on the provision of tourism experiences rather than products, the importance of interpretation and education has risen. The interpretation of tourism attractions, products, stories and history is an important part of providing a positive visitor experience as well as an education tool. Interpretation and education can be achieved through a range of methods including informative brochures, guided or self-guided tours, interactive displays, signage, media displays, audio information or interpretive information boards. Read more

As visitor demand has increasingly focused on the provision of tourism experiences rather than products, the importance of interpretation and education has risen. The interpretation of tourism attractions, products, stories and history is an important part of providing a positive visitor experience as well as an education tool. Interpretation and education can be achieved through a range of methods including informative brochures, guided or self-guided tours, interactive displays, signage, media displays, audio information or interpretive information boards.

Business Operation Tip

Interactive interpretive programs and facilities provide an informative and enjoyable way for information to be communicated to visitors.

 

Research into the effective design and delivery of interpretation and education programs and facilities has shown that:

 

  • Interpretation and education needs to be targeted and specific and aligned with the customer’s expectations and demands from the business, service or attraction;
  • Interactive interpretive programs and facilities provide an informative and enjoyable way for information to be communicated to visitors;
  • ICT technologies for the dissemination of visitor information is increasingly used as a more efficient means of providing information to a visitor, as demonstrated by the use of audio-guided tours at the Alice Springs Desert Park;
  • Staff need to be trained in customer service skills as well as strategies for communicating and promoting the significance of a business’ products /services.

The Sustainable Tourism Cooperative Research Centre has a number of research reports into the effective dissemination of information and the design of interpretation. One of the landmark research tools developed by the STCRC is the ‘Interpretation Evaluation Tool Kit’ which assists in reviewing and evaluating face-to-face interpretive programs.

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