There are a variety of niche tourism markets that may be developed depending on supply and demand assessments. Niche markets might include Farm and Country Tourism, Ecotourism, Bird-Watching, Cycle Tourism, Indigenous Tourism, Adventure, Health (Wellness and Medical), Backpacking, Gay and Lesbian or Educational Tourism. The development of products and experiences to meet the needs of these markets should be based on an understanding of the markets characteristics, behaviours and preferences. National and State tourism organisations regularly conduct research into niche products which can be accessed via their websites.
Research produced by the Sustainable Tourism Cooperative Research Centre (STCRC) has focused on the niche markets of:
The development of products and experiences to meet the needs of niche markets should be based on an understanding of visitor market characteristics and preferences and assessment of their feasibility and investment potential.
Research on Indigenous/Aboriginal tourism (IAT) is highly heterogeneous and difficult to organise for the purpose of over-viewing and synthesising. In order to gain an overview of completed research, and be able toidentify benefits, gaps and directions of IAT research in ...
This document profiles key research into the field of disability and accessible tourism perspectives, a growing industry sector in Australia. It has been prepared to synthesise STCRC's research in this area and to provide an easily digestible insight into the dynamics ...
This report examines issues relating to the process of itinerary planning by ‘backpacker' travellers with respect to South Australia and other less visited states and territories in Australia. A total of 96 semi-structured face-to-face interviews were conducted with visitors to ...
This study examines the geodemographic and psychographic characteristics of touring holiday-makers in Australia. The results have implications for segmentation, targeting and promotions in relation to touring holidays and suggest a need for a differentiated marketing strategy.
This report attempts to provide an indicative estimate of the size and scope of cycle tourism in Australia. First, the report outlines the key facilitators of cycle tourism before outlining the market segments that can be considered part of cycle ...
The aim of the research was to bring the insights and interdisciplinary expertise of the research team to develop best business practice case studies in accessible tourism. This project builds upon the STCRC-funded workshop held on 12 July 2005: Sydney—Setting ...
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