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Food and Wine

With the growing trend towards experiential tourism, the food and wine tourism sector has grown in importance as a product development opportunity.Read more

With the growing trend towards experiential tourism, the food and wine tourism sector has grown in importance as a product development opportunity. The development of successful food and wine tourism products and experiences requires consideration of a number of factors, including:

 

  • Developing an authentic food and wine experience that provides high quality products and experiences that are value for money;
  • The setting of a food and wine attraction is important in a visitor’s decision making process. Maintaining the tranquillity and uniqueness of the surrounding environments is essential for visitor satisfaction.
  • Business Operation Tip

    Successful food and wine tourism products and experiences include clustering of a range of these experiences to provide visitors with a variety of options.

  • Clustering of food and wine products and experiences to provide a variety of options for the visitor and enhance their overall experience, as demonstrated by operators in the Huon Valley with the creation of the Huon Food and Wine Trail. Proximity to other facilities such as accommodation and transport is therefore also important.
  • Effective dissemination of information to visitors in selecting either a food and wine destination or particular attraction. Research has shown the three major sources of information commonly used by food and wine tourists were print media, visitor information centres and ‘word-of-mouth’. More recently, the growth in online information and social networking for pre-trip planning has shown a significant increase.
  • Commitment of businesses and staff in the delivery of high quality customer service.

The Sustainable Tourism Cooperative Research Centre has an extensive research library on the planning and development of food and wine tourism. The body of research, summarised in the Food and Wine Tourism in Australia Snapshot, highlights the growing importance of food and wine tourism, particularly in regional areas, and identifies significant trends and opportunities for the development of the industry.

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