Cultural heritage areas are growing in importance for tourism as visitors are increasingly interested in experiencing local cultures and traditions. The successful development of cultural and heritage tourism products and experience includes:
Visitors seek authentic and tangible evidence of past and existing cultures from culture and heritage experiences and attractions.
The Sustainable Tourism Cooperative Research Centre has a large body of research into the development of cultural and heritage tourism, summarised in the Culture and Heritage Tourism: Understanding the Issues and Success Factors, as well as specific information in the ‘Parks and Culture’ section of the portal. A landmark report in this sector, developed in conjunction with the Australian Heritage Council, provides a guide to the development of successful cultural and heritage tourism facilities and attractions, identifying the key considerations for planning, developing, managing and marketing these tourism products - Successful Tourism at Heritage Places.
Heritage managers are increasingly expected to use tourism as a source of revenue to maintain heritage properties. Many of these individuals and organisations have little or no skills in business/tourism planning or financial management. This report outlines approaches that can ...
This document profiles key Sustainable Tourism Cooperative Research Centre (STCRC) research in the field of cultural and heritage tourism, an important and growing component of the Australian tourism landscape. It has been developed with both industry and custodians of cultural ...
This booklet is an industry summary of the full report, Success Factors in Cultural Heritage Tourism Enterprise Management, containing references, methodology and detailed findings from the project. The project has identified the critical factors for successfully balancing viable cultural heritage ...
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