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Culture and Heritage

Cultural heritage areas are growing in importance for tourism as visitors are increasingly interested in experiencing local cultures and traditions.Read more

Cultural heritage areas are growing in importance for tourism as visitors are increasingly interested in experiencing local cultures and traditions. The successful development of cultural and heritage tourism products and experience includes:

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Visitors seek authentic and tangible evidence of past and existing cultures from culture and heritage experiences and attractions.

  • Providing visitors with access to authentic and tangible evidence of past and existing cultures;
  • Identification of the unique point of difference of cultural attractions in order to provide value for the visitor;
  • The development of a critical mass of heritage tourism attractions in partnership with industry operators can assist in attracting and retaining visitors such as the development of the Clare Valley Heartland Heritage Trail;
  • Involvement of the local community including Heritage Managers and local Indigenous groups in the development of cultural heritage attractions to ensure that the stories and traditions of past and existing cultures can be effectively communicated;
  • The development of cultural and heritage attractions must balance both conservation and protection of the cultural assets as well as business needs;
  • Clear visitor guidelines must be established to ensure that the cultural and heritage assets are maintained;
  • Interpretation of cultural heritage, through brochures, guided tours, interactive displays or interpretive information boards is an important part of providing a positive visitor experience as well as an education tool for the conservation of heritage.

The Sustainable Tourism Cooperative Research Centre has a large body of research into the development of cultural and heritage tourism, summarised in the Culture and Heritage Tourism: Understanding the Issues and Success Factors, as well as specific information in the Parks and Culture’ section of the portal. A landmark report in this sector, developed in conjunction with the Australian Heritage Council, provides a guide to the development of successful cultural and heritage tourism facilities and attractions, identifying the key considerations for planning, developing, managing and marketing these tourism products - Successful Tourism at Heritage Places.

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