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Investment and Financing

The ability of businesses to source and secure adequate funding and investment is essential to the long-term sustainability of a business in implementing their strategic direction. Businesses require investment in new developments, redevelopment and refreshment of tourism products, services and facilities to ensure that a destination and individual businesses can maintain and enhance market appeal and provide exceptional tourism experiences. Read more
The ability of businesses to source and secure adequate funding and investment is essential to the long-term sustainability of a business in implementing their strategic direction. Businesses require investment in new developments, redevelopment and refreshment of tourism products, services and facilities to ensure that a destination and individual businesses can maintain and enhance market appeal and provide exceptional tourism experiences. Investment in tourism can be generated either from investment by existing business owners into expanding / developing their operations, from new investors (including external funding and loans) or from grant funding programs.

Business Operation Tip

A clearly demonstrated return on investment is essential in attracting appropriate investment or finance for a business opportunity.

 

Whether it is investment by existing businesses or new investors, investment decisions need a strong business case to ensure investor confidence. Investment and financing research has shown that:

  • There are a wide range of investment and funding models that can be adopted by a business. Identifying the right model for a business depends on the business’s stage of development, financing needs and the characteristics investment opportunity.
  • Attracting investment or finance needs to be based on a clearly demonstrated positive return on investment (ROI) forecast based on visitor market research, projected market growth and supply / demand comparisons.
  • Third party consultants can assist businesses with identifying an appropriate funding model and undertaking pre-feasibility and ROI assessments for business opportunities. For more information on assessing the feasibility of a tourism project, please visit the section on Product Development’.
  • Strong community and industry support for potential investment opportunities should be sought before promoting ideas to the investment community;
  • Investors may choose a particular opportunity based on visitor demand, destination image and branding, stakeholder support for tourism, planning and regulatory environment and supporting infrastructure within and close to the destination when developing a project concept.
  • Business loans are also an option to source the required funds for tourism development. The Australian Government has developed a Business Loan Finder to assist small businesses compare business loans and identify credit options;
  • Regional, State and National funding and grant initiatives offered for individual tourism businesses can be an alternative source of finance for a business eg. the Australian Government’s TQUAL program. As part of the actions arising from the ‘National Long-Term Tourism Strategy’ in Australia, the Investment and Regulatory Reform Working Group have documented the funding and investment assistance programs available in Australia for tourism development.

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