The business environment is constantly evolving, regardless of the business’ stage of development. A situation analysis involves examining the environment in which a tourism business operates to identify key factors that will influence how the business is developed, marketed and managed over time as part of the strategic planning process. The situation analysis should underpin and inform all phases of business planning and operation.
Social trend analysis and forecasts are one of the best ways for businesses to identify future market opportunities and stay ahead of competitors in the industry.
A situation analysis should include analysis of both the internal and external environment. Research indicates that a comprehensive analysis might include:
The Sustainable Tourism Cooperative Research Centre has an extensive body of research into understanding consumer choice and behaviours and the impact on identifying appropriate visitor markets.
This is a presentation from Alto Hotel on Bourke, Melbourne, on how to overcome the challenges of integrating sustainability into corporate culture, engage community stakeholders, and integrate sustainable practices into operations and supply chains.
In 2010, the Institute for Sustainable Futures (ISF) at the University of Technology, Sydney was commissioned to develop a set of Australian tourism Sustainability Performance Indicators (SPI) relevant at the national and destination levels. The project was managed by the ...
This research bibliography is about climate change impacts and responses in Australian tourism. It lists articles, reports, conference papers and website information published about climate change and Australian tourism from 1996 to 2010. It includes sections on climate change issues ...
To make more sustainable, we all have a role to play. Delegates, PCOs, clients, venues, and each supplier should all be part of the “greening” process. In this fact sheet, EarthCheck outlines a number of important tips on how ...
The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The selected eight destinations represent the whole range of option types for ...
This report explores the way in which some key drivers could affect the tourism industry, both international and domestic, to the year 2020. An exploration of these trends allows important change agents, on both the supply side and the demand ...
... Review of visitoR infoRmation seRvicing in sydney 01 02 situation analysis 03 Review gRoup consultations 05 additional consultation ... Situation analysis Page 5. ...
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib10/Visitor-Information-in-Sydney-Dec2010.pdf
... discretionary income on short breaks. Analysis of Results Financial Situation and Spending Intentions Through the Tourism Australia ...
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib40/Ethnicity-Analysis.pdf
... and marine tenures. Situation Analysis Tourism is one of the principal industry sectors of the North Coast NSW region. For the year ...
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib13/North_Coast_Regional_Tourism_Plan.pdf