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Planning

Pearls of Wisdom

"The fisherman supplier takes the used cooking oil to manufacture into biodiesel for his boat and land cruiser to deliver fish."

Good business planning is essential for the development and growth of any tourism business. Business planning and management is an area that has been the focus of extensive research across all industries including tourism. In Australia, the Federal Government has committed over $500 million to support small businesses, including tourism businesses. Read more
Good business planning is essential for the development and growth of any tourism business. Business planning and management is an area that has been the focus of extensive research across all industries including tourism. In Australia, the Federal Government has committed over $500 million to support small businesses, including tourism businesses. A 2010 publication from the Department of Resources, Energy and Tourism, in collaboration with the Department of Innovation, Industry, Science and Research, called Supporting Small Tourism Businesses, provides a range of information and resources for tourism industry operators on business planning, marketing, legal obligations, financing, staffing and sustainability.

Regional and State Tourism organisations have also invested in developing tools and resources to assist tourism business development and growth. Tourism Victoria’s Tourism Excellence Module identifies the 7 key steps in successful business planning and management:

  1. Identify your strengths, weaknesses, opportunities & threats
  2. Determine the critical success factors of your business
  3. Develop a long term vision for the business
  4. Translate your vision and critical success factors into key objectives
  5. Develop the strategies, tactics and actions to achieve the objectives
  6. Install a system to monitor and measure performance
  7. Review, revise and improve your performance

The Sustainable Tourism Cooperative Research Centre has also developed tools and research that can support industry operators in the planning process. This section provides information for tourism businesses on the planning phase of business development including business planning, investment,financing and regulatory compliance. A range of tools and best practice case studies are also provided throughout.


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