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Home / Business Operations / Monitoring and Evaluation / Corporate Social Responsibility
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Corporate Social Responsibility

One of the key elements of sustainable tourism is social sustainability. The International Organization for Standardization as part of its work on the new ISO 26000 defines social responsibility as “the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that:Read more

One of the key elements of sustainable tourism is social sustainability. The International Organization for Standardization as part of its work on the new ISO 26000 defines social responsibility as “the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that:

Business Operation Tip

Tourism Queensland has identified the 7 steps to socially responsible tourism as the development of values and policies, visioning goals and objectives, targeting relevant community groups, action plans, monitoring and awareness and promoting successes

  • Contributes to sustainable development, including the health and the welfare of society
  • Takes into account the expectations of stakeholders
  • Is in compliance with applicable law and consistent with international norms of behaviour; and
  • Is integrated throughout the organization and practiced in its relationships.”

Developing an effective approach to corporate social responsibility includes consideration of:

  • Working with the host community to identify core values and goals for tourism in their community and recognising how the business’s goals align;
  • Identifying strategies and initiatives to allow the organisation to contribute to community development including buying local products, employing local people, customer education programs on the region and community, community well-being initiatives, donating to local charities/organisatons, or providing favourable discounts or benefits for local residents;
  • Identifying strategies and initiatives to allow the organisations to contribute to environmental sustainability including environmental education programs, reducing the environmental footprint of the organisation or donating to local environmental initiatives.
  • Accreditation and certification programs are available to measure and report on environmental and social sustainability. Please see ‘Benchmarking’ for further information; and
  • Reporting on corporate social responsibility to stakeholders, including the community and customers is important in raising the profile of the business and identifying ways to leverage performance achievements.
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