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Benchmarking

Evaluating business performance is not only concerned with sales figures and economic value. Sustainability benchmarking can assist business managers in measuring their economic, environmental and social footprint and monitoring its impacts over time. This allows for the development of a decision-making framework to achieve sustainable development and growth for the business.Read more
Evaluating business performance is not only concerned with sales figures and economic value. Sustainability benchmarking can assist business managers in measuring their economic, environmental and social footprint and monitoring its impacts over time. This allows for the development of a decision-making framework to achieve sustainable development and growth for the business. Research into sustainability benchmarking and reporting has shown that:

 

  • Monitoring and benchmarking performance can assist business’ in better meeting consumer needs, identifying strengths and weakness and developing strategies to improve performance;
  • A performance monitoring or benchmarking process should based on a defined set of sustainability indicators to review and monitor economic, social and environmental impacts.
  • Business Operation Tip

    Using an environmental certification program that allows for benchmarking and third party auditing provides a strong basis on which a business can promote their sustainability achievements.

  • Performance indicators allow for comparison on past performance, benchmarking against other businesses and reporting on achievements. Based on extensive research and scientific expertise, the Sustainable Tourism Cooperative Research Centre (STCRC) developed the Earthcheck sustainability indicators and associated benchmarks for a wide range of tourism industry sectors.
  • Reporting on sustainability performance to all stakeholders is important in promoting a business’ sustainability achievements and credentials.
  • Environmental and sustainability certification programs provide businesses with an opportunity to make a long-term commitment to sustainable tourism development.
  • There are a wide range of accreditation and certification programs available at a business operations level, including the EarthCheck Benchmarking and Certification Program which provides businesses with an opportunity to measure, manage and benchmark their sustainability footprint.

Regional approaches to sustainability improvement and benchmarking have also been found to provide a cost-effective and coordinated approach to achieving sustainability for tourism operators. Tourism Queensland’s Sustainable Regions program and the Melbourne Savings in the City program provide examples of clusters of tourism businesses taking steps towards sustainability.


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