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Monitoring and Evaluation

Pearls of Wisdom

"Recycling provides livelihood for millions of people and families in developing countries, either in the form of formal employment or informal economic activities." www.practicalaction.org

The long-term profitability of a business is directly linked to its ability to adapt to changing market conditions. Businesses should undertake regular performance reviews to monitor and evaluate progress in achieving its organisational goals and vision. Measuring and monitoring business performance is important in identifying future opportunities and challenges for tourism in the business and strategies to improve on performance over time. Read more
‘You can’t manage what you don’t measure’

The long-term profitability of a business is directly linked to its ability to adapt to changing market conditions. Businesses should undertake regular performance reviews to monitor and evaluate progress in achieving its organisational goals and vision. Measuring and monitoring business performance is important in identifying future opportunities and challenges for tourism in the business and strategies to improve on performance over time.

Research from around the world has shown that effective business monitoring and evaluation should:

  • Be based on key performance indicators or achievement levels that are developed and agreed during business and strategic planning processes;
  • Be underpinned by a regular performance monitoring review process;
  • Identify relevant performance monitoring tools, methods or certification options to assist in measuring and reporting on performance;
  • Consider the economic, environmental and social performance of the business including corporate social responsibility;
  • Measure business performance over time against agreed industry benchmarks for best practice;
  • Identify strategies for continual improvement to achieve best practice and business goals;
  • Communicate and report on performance achievements with stakeholders, including customers;
  • Identify strategies to leverage performance achievements with funding agencies, suppliers and statutory bodies.

    A number of core topics relating to business monitoring and evaluation are described in further detail in the links below including results for topic-relevant research, tools and resources.


    Reduce