Regional, State and National Tourism Organisations provide a wealth of information to assist businesses to research and plan for business marketing.
Key learnings for tourism businesses in incorporating market research into their ‘Marketing Plan’ include:
One of the key reports produced by the Sustainable Tourism Cooperative Research Centre How do Australians Choose Holiday Destinations and Experiences? Modelling Consumer Choice provides an insight into understanding the visitor decision-making process for selecting destinations and tourism products.
The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The selected eight destinations represent the whole range of option types for ...
This project has progressed the understanding of the event contribution to the marketing of destinations, by developing a framework for assessing the brand equity effect (for a destination) for and during the period in which events are held; clarifying the relationships between ...
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