The majority of tourism businesses operate on a small profit margin and a limited marketing budget. It is therefore important that business managers can identify cost-effective marketing and sales that can successfully reach and convert the target audience. Two cost-effective leverage marketing opportunities are: media and PR; and cooperative marketing partnerships.
Including a tourism business on social networking websites such as Trip Advisor can provide a low cost PR generation techniques.
Media and PR
Tourism Australia’s Making a Splash: Generating Publicity for Australia provides a practical guide for tourism business on working with the media and generating publicity for a tourism business.
With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. ...
This booklet is an industry summary of the full report Consumer-Generated Web-based Tourism Marketing , containing references, methodology and detailed findings from the he project. With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social ...
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