The Australian Government has developed an ‘E-Business Guide’ to assist small businesses in understanding e-commerce and getting started in using the internet as a business tool.
Innovation in tourism relates to the development and implementation of ideas or concepts that enhance the visitor experience, improve products or services or simplify operations. Innovation is not necessarily about creativity but more about problem solving, value-adding and identifying more efficient or unique ways of delivering a service or product. According to Tourism Victoria’s Tourism Excellence Modules there are three broad categories of innovation:
Information communication technology is used in all tourism businesses to varying degrees. The business environment has been significantly influenced by the internet and new forms of e-commerce and communication technologies over the last decade. ICT can be used in a business for a variety of reasons including advertising and promotion, sales and distribution, customer management and operational efficiency. Key considerations for tourism businesses in implementing ICT within their business include:
For further information on the use of technology for marketing and sales please see the ‘Marketing’ section.
The project investigated the feasibility of delivering wireless Location Based Information (LBS) services in a regional Australian adventure tourism context. The services were delivered through the use of Global Positioning System (GPS) satellite technologies. The project findings established the feasibility ...
With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. ...
This scoping study systematically explored the nature and extent to which small and medium tourism enterprises (SMTEs) are currently online, in order to determine how they are to benefit from online technologies. Small businesses in Sydney and Melbourne (urban area) ...
A decade from now, a company without an “energy and sustainability” department could be as unusual as one without a human resources department. Either that, or it might be out of business.
The sooner companies begin to understand and actively manage ...
Mainstreaming ecosystem considerations into business is becoming increasingly important in order to deal with the challenges of a resource-constrained world. This Guide to Corporate Ecosystem Valuation (CEV) is a valuable addition to the toolkit used by business today. It can ...
The focus of this study is the effect of ICT on Small to Medium Tourism Enterprises (SMTEs). This study developed and tested a web based ICT skills capability toolkit consisting of two modules. The first module consists of 37 lessons ...
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