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As a part of Tatas, one of India's premier business houses, Taj Hotels has always believed in society and environment being integral stakeholders in its business, along with shareholders, customers, vendors and supply chains.
"We promote corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women," Director of Corporate Sustainability, Mr. Vasant Ayyappan said. "The causes we promote include reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently abled youth."
Taj are committed to developing raw potential into a skilled workforce that is immediately employable by various players in the industry. "A majority of our community projects are focused around extending our key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds," Mr. Vasant Ayyappan said.  "We are fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, reuse and recycling of key resources.
The Communication on Progress 2011-12 (downloadable from here) is an update on the impact of various initiatives undertaken by the company in social and environmental fronts. "Once again we received an 'A+' rating, by external assurance provider KPMG for the third consecutive year, further propelling us to rededicate our commitment to the Sustainability journey," Mr. Vasant Ayyappan said. 

STO shines the spotlight on a number of Taj corporate and community initiatives, including: 


AN ALLIANCE WITH the government run by ITI (Indian Training Institute) at Oros, District Sindhudurg in Maharashtra has seen the dreams of many underprivileged youngsters come alive. 


TAJ HOTELS RECENTLY launched the Centre of Excellence in partnership with the Government of Maharashtra at the Industrial Training Institute at Lonavala. 


ARZ IS A social work organization committed to combating trafficking of persons for the purpose of sexual abuse and commercial sexual exploitation in Goa. One project, Swift Wash, which is a fully mechanized laundry unit in Sancoale, Goa provides employment to the victims of commercial sexual exploitation. 

Taj Groups of Hotels has been instrumental in training the beneficiaries of Swift Wash and providing laundry orders to the rehabilitation unit, under their CSR initiative. Taj Hotels' support has enabled Swift Wash to provide economic rehabilitation to the victims of commercial sexual exploitation. 


ONE OF THE wonderful experiences of walking along the beach by Vivanta by Taj – Fisherman’s Cove, Chennai is that you get the unique opportunity to spot Olive Ridley sea turtles (Lepidochelys olivacea) nesting their eggs by the sea. Post laying their eggs, they travel 2000 miles to the Pacific to wait for their loved ones. 
Nesting by Olive Ridley turtles is a regular occurrence on the Covelong coasts. But, unfortunately, the sea turtles and their eggs get savaged by people, stray dogs and crows. As a result, the survival rate of the sea turtle hatchlings is only 0.2 percent. Seeing this dismal survival rate, the associates of Vivanta by Taj – Fisherman’s Cove, Chennai started the unique initiative as part of their environment conservation and awareness program. 


AS A PART of Vivanta by Taj – Coral Reef, Maldives efforts to ensure sustainable tourism in Maldives a special project, Coral Rehabilitation Program was started on 23 September 2011 in collaboration with the Blue in Maldives Diving & Sailing under the supervision of Mr. Markus Casutt to support, monitor and sustain the preservation of Maldivian coral reefs.
The project promotes coral fragment settlement and growth by applying asexual propagation methods which are cost effective to a degraded reef by impacts due to human interactions.

About Taj Hotels Resorts and Palaces

Established in 1901, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 100 hotels in 58 locations across India with an additional 17 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.  

From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

In an endeavour to boost sustainable tourism and integrate environment management in all business areas, Taj Hotels Resorts and Palaces launched EARTH (Environment Awareness & Renewal at Taj Hotels), a project that reiterates the conscious effort of one of Asia's largest group of hotels to commit to energy conservation and environmental management. EARTH has received certification from EarthCheck, the only worldwide environmental certification program for travel and tourism.


Taj Safaris lodge near Bandhavgarh in Madhya Pradesh partnered with local resource organization Under The Mango Tree to develop a bee keeping initiative that would revive the tradition of bartering. This enables honey bees to grow in a protected environment while helping farmers improve their crop yield by producing honey as a side product. 

As Souvick Bhattacharya, Community Development Facilitator for the Lodge puts it,“We find it heartening and amazing to see how Honey Bees with just little nurturing help promote prosperity of local farmers and the forests.” Read more here.

Producing honey as a side product

Expert bee trainer Atar Singh Kaintura has 15 years experience with the indigenous honeybee Apis cerana indica. He provides farmers with training, technical inputs, hand-holding and mentoring in bee-management, production and collection of honey.