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SUPPORT PROVISION FOR VICTORIAN TOURISM BUSINESSES: enhancement of service skills and professional standards

By Sue Bergin-Seers, John Breen and Elspeth Frew
SUPPORT PROVISION FOR VICTORIAN TOURISM BUSINESSES: enhancement of service skills and professional standards
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The project was motivated by Tourism Victoria's commitment to enhancing the service skills and professional standards of tourism businesses in Victoria and in particular to target those who may be underperforming. The project addresses the issue of professionalism and standards in the tourism industry and the concern that some operators, who are performing at a sub-standard level, are affecting the reputation of regional areas and Victoria as a tourism destination. To identify performance development issues and the relatively poor take up of support offerings, a study of both support providers and tourism operators was undertaken.
The project was motivated by Tourism Victoria's commitment to enhancing the service skills and professional standards of tourism businesses in Victoria and in particular to target those who may be underperforming. The project addresses the issue of professionalism and standards in the tourism industry and the concern that some operators, who are performing at a sub-standard level, are affecting the reputation of regional areas and Victoria as a tourism destination. To identify performance development issues and the relatively poor take up of support offerings, a study of both support providers and tourism operators was undertaken. Reduce

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