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E-COMMERCE IN TOURISM: use of websites by small regional and urban enterprises

By Andrew P. Davidson and Stephen Burgess
E-COMMERCE IN TOURISM: use of websites by small regional and urban enterprises
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This scoping study systematically explored the nature and extent to which small and medium tourism enterprises (SMTEs) are currently online, in order to determine how they are to benefit from online technologies. Small businesses in Sydney and Melbourne (urban area) as well as regional Victoria (Bendigo) (rural area) that rely on tourism were examined, and their use of websites, to determine the strategic management and implementation of websites by owners/operators of SMTEs.
This scoping study systematically explored the nature and extent to which small and medium tourism enterprises (SMTEs) are currently online, in order to determine how they are to benefit from online technologies. Small businesses in Sydney and Melbourne (urban area) as well as regional Victoria (Bendigo) (rural area) that rely on tourism were examined, and their use of websites, to determine the strategic management and implementation of websites by owners/operators of SMTEs. Reduce

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