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ESSENTIAL AUSTRALIA: Towards a thematic framework for the interpretation of cultural heritage sites in tourism

By Marion Stell, Celmara Pocock and Roy Ballantyne
ESSENTIAL AUSTRALIA: Towards a thematic framework for the interpretation of cultural heritage sites in tourism
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The principle aim of this study was to develop a set of themes for the interpretation, marketing and development of cultural heritage tourism products and services in Australia. Ultimately the framework will be used by a wide range of heritage tourism operators and managers. A user-friendly kit will assist these groups to use the framework to create engaging heritage tourism products and interpretation, establish market differentiation, and cooperate in regional marketing through the development of complementary heritage attractions.
The principle aim of this study was to develop a set of themes for the interpretation, marketing and development of cultural heritage tourism products and services in Australia. Ultimately the framework will be used by a wide range of heritage tourism operators and managers. A user-friendly kit will assist these groups to use the framework to create engaging heritage tourism products and interpretation, establish market differentiation, and cooperate in regional marketing through the development of complementary heritage attractions. Reduce

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