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DEVELOPING BUSINESS CASE STUDIES FOR ACCESSIBLE TOURISM

By Simon Darcy, Bruce Cameron, Shane Pegg and Tanya Packer
DEVELOPING BUSINESS CASE STUDIES FOR ACCESSIBLE TOURISM
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The aim of the research was to bring the insights and interdisciplinary expertise of the research team to develop best business practice case studies in accessible tourism. This project builds upon the STCRC-funded workshop held on 12 July 2005: Sydney—Setting a Research Agenda for Accessible Tourism. Key findings are contained in the subsequent report (Darcy, 2006). This research project seeks to address the third prioritised outcome from that workshop: Industry Engagement—The Business Case for Accessible Tourism, by documenting the business case for accessible tourism through the development of business based, case studies of successful operators.
The aim of the research was to bring the insights and interdisciplinary expertise of the research team to develop best business practice case studies in accessible tourism. This project builds upon the STCRC-funded workshop held on 12 July 2005: Sydney—Setting a Research Agenda for Accessible Tourism. Key findings are contained in the subsequent report (Darcy, 2006). This research project seeks to address the third prioritised outcome from that workshop: Industry Engagement—The Business Case for Accessible Tourism, by documenting the business case for accessible tourism through the development of business based, case studies of successful operators. Reduce

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