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INTERNATIONAL CONVENTION SITE SELECTION: a further analysis of factor importance using best-worst scaling

By Geoffrey I. Crouch and Jordan J. Louviere
INTERNATIONAL CONVENTION SITE SELECTION: a further analysis of factor importance using best-worst scaling
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The principal aim of this study was to evaluate the relative importance of convention site selection factors in the context of the competition for the hosting of international association conventions. The international conventions industry has grown considerably. For major cities, particularly, this market represents a major part of their tourism planning and marketing activity. Yet, other than anecdotal information, little research has examined which destination attributes account for the majority of a convention destination's competitiveness. This study surveyed a sample of international meeting planners in order to add to this knowledge.
The principal aim of this study was to evaluate the relative importance of convention site selection factors in the context of the competition for the hosting of international association conventions. The international conventions industry has grown considerably. For major cities, particularly, this market represents a major part of their tourism planning and marketing activity. Yet, other than anecdotal information, little research has examined which destination attributes account for the majority of a convention destination's competitiveness. This study surveyed a sample of international meeting planners in order to add to this knowledge. Reduce

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