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UNDERSTANDING THE KEY ELEMENTS OF STAR RATINGS IN ACCOMMODATION

By Paul A Whitelaw and Leo Jago
UNDERSTANDING THE KEY ELEMENTS OF STAR RATINGS IN ACCOMMODATION
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The aim of the research was to explore, conceptualise and operatonalise the key dimensions of commercial accommodation and the relative importance placed upon those aspects by consumers. The key findings of the research are that a quantitative assessment system reflecting the priorities of consumers can be developed and operationalised. At a practical level, the research identified the relative importance of the various elements of an accommodation facility. The research findings can be used to provide guidance for improving a property's rating and financial performance.
The aim of the research was to explore, conceptualise and operatonalise the key dimensions of commercial accommodation and the relative importance placed upon those aspects by consumers. The key findings of the research are that a quantitative assessment system reflecting the priorities of consumers can be developed and operationalised. At a practical level, the research identified the relative importance of the various elements of an accommodation facility. The research findings can be used to provide guidance for improving a property's rating and financial performance. Reduce

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