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PROSPER: An Evaluation of Tourisms Contribution to Regional Economies

By Dean Carson, Jim Macbeth and Damien Jacobsen
PROSPER: An Evaluation of Tourisms Contribution to Regional Economies
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Prosper was established to develop context specific yet holistic models for assessing the value of tourism in regional destinations. The research has produced a range of immediately useful tools, including: • A template for collecting and analysing indicators of the economic, social, and environmental value of tourism • A methodology for conducting Prosper research in a variety of regional settings • A research book documenting lessons learnt from the case studies • A template for delivering relevant Prosper indicators relating to employment, business activity, and development patterns through Decipher.
Prosper was established to develop context specific yet holistic models for assessing the value of tourism in regional destinations. The research has produced a range of immediately useful tools, including: • A template for collecting and analysing indicators of the economic, social, and environmental value of tourism • A methodology for conducting Prosper research in a variety of regional settings • A research book documenting lessons learnt from the case studies • A template for delivering relevant Prosper indicators relating to employment, business activity, and development patterns through Decipher. Reduce

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Pearls of Wisdom

In 2008/09, $408 million was spent by visitors in the region - 53% was by domestic overnight visitors.