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SHORT-BREAK HOLIDAYS—A COMPETITIVE DESTINATION STRATEGY

By Peter Murphy, Outi Niininen and Dale Sanders
SHORT-BREAK HOLIDAYS—A COMPETITIVE DESTINATION STRATEGY
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This study examines Australia's short-break holiday market to help destinations develop competitive marketing strategies.
This study examines Australia's short-break holiday market to help destinations develop competitive marketing strategies. Reduce

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Pearls of Wisdom

"The benefits that sustainable tourism generates at a local level can be considerable; they regard not only the environment but mainly the economy of the region." Elena Delise