This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination's attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market', the ‘Affluent Market', and the ‘Mature Market', that value culinary experiences, and are influenced in their travel destination choice by the type of culinary prospects a location has to offer. The study explores in detail each segment's perceptions and opinions in relation to what they value in a restaurant when on holiday and why. (PLEASE NOTE THAT PART I CONSUMER REPORT IS ALSO AVAILABLE. THE ...
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This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination's attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market', the ‘Affluent Market', and the ‘Mature Market', that value culinary experiences, and are influenced in their travel destination choice by the type of culinary prospects a location has to offer. The study explores in detail each segment's perceptions and opinions in relation to what they value in a restaurant when on holiday and why. (PLEASE NOTE THAT PART I CONSUMER REPORT IS ALSO AVAILABLE. THE PRICE FOR BOTH PARTS IS $55. PURCHASE USING THE ORDER FORM, AVAILABLE ON LINE).
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