Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Share this page Email Print Tweet This Share to Facebook Digg it

RESTAURANTS AS A CONTRIBUTOR TO A TOURIST DESTINATION'S ATTRACTIVENESS: phase three (part II) market segments

By Beverley Sparks, John Bowen & Stefanie Klag
RESTAURANTS AS A CONTRIBUTOR TO A TOURIST DESTINATION'S ATTRACTIVENESS: phase three (part II) market segments
Download PDF DOCUMENT 
This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination's attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market', the ‘Affluent Market', and the ‘Mature Market', that value culinary experiences, and are influenced in their travel destination choice by the type of culinary prospects a location has to offer. The study explores in detail each segment's perceptions and opinions in relation to what they value in a restaurant when on holiday and why. (PLEASE NOTE THAT PART I CONSUMER REPORT IS ALSO AVAILABLE. THE ...Read more
This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination's attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market', the ‘Affluent Market', and the ‘Mature Market', that value culinary experiences, and are influenced in their travel destination choice by the type of culinary prospects a location has to offer. The study explores in detail each segment's perceptions and opinions in relation to what they value in a restaurant when on holiday and why. (PLEASE NOTE THAT PART I CONSUMER REPORT IS ALSO AVAILABLE. THE PRICE FOR BOTH PARTS IS $55. PURCHASE USING THE ORDER FORM, AVAILABLE ON LINE). Reduce

No analyst review.

Comments

Please Sign In to post comments on a resource.
If you are not a member please Register.
No Comments.

Pearls of Wisdom

In 2008/09, 12.6 million nights were spent in the region - 93% were by domestic overnight visitors.