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GOOD LIVING TOURISM: selected wine and food regions of Queensland, South Australia & Victoria

By Beverley Sparks, Marg Deery, Linda Roberts, Jenny Davies, Lorraine Brown & Jane Malady
GOOD LIVING TOURISM: selected wine and food regions of Queensland, South Australia & Victoria
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This report outlines the findings of case studies conducted in Queensland, South Australia and Victoria as part of a broader project investigating the ways in which regional tourism is enhanced and developed through integrated food and wine strategies. This analysis is based on exploratory visits and in-depth interviews with key stakeholders and leaders in two wine tourism regions in each state. A case study approach was used, entailing the collection of information on regional products, the levels of collaboration within the regions, the leadership of ‘regional champions' and the importance of brand recognition and development.
This report outlines the findings of case studies conducted in Queensland, South Australia and Victoria as part of a broader project investigating the ways in which regional tourism is enhanced and developed through integrated food and wine strategies. This analysis is based on exploratory visits and in-depth interviews with key stakeholders and leaders in two wine tourism regions in each state. A case study approach was used, entailing the collection of information on regional products, the levels of collaboration within the regions, the leadership of ‘regional champions' and the importance of brand recognition and development. Reduce

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Pearls of Wisdom

"Consider how long it will take to travel out of the area. Identify a number of alternative routes to take if the need arises." CFS