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Paper - EFFECTS OF ADVERTISING ON TOURISM DEMAND: AN ECONOMETRIC STUDY

By Sarath Divisekera and Nada Kulendran
Paper - EFFECTS OF ADVERTISING ON TOURISM DEMAND: AN ECONOMETRIC STUDY
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The objective of this study was to quantify the long-term effects of advertising on tourism demand. A single equation demand model is specified which includes advertising as an explanatory variable along with other economic determinants of demand, prices and incomes.
The objective of this study was to quantify the long-term effects of advertising on tourism demand. A single equation demand model is specified which includes advertising as an explanatory variable along with other economic determinants of demand, prices and incomes. Reduce

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In 2008/09, $254 million was spent by visitors in the region - 86% was by domestic overnight visitors.