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TOURISM AND DESTINATION BRANDING REPORT

By Hugh Wilkins, Bill Merrilees, Carmen Herington
TOURISM AND DESTINATION BRANDING REPORT
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The research in this report was an investigation of the criteria pertinent to establishing a destination brand. The research project investigated the role of destination brand and image as a motivator for destination vacation choice. The project made a comparison of two destinations, the Gold Coast and Melbourne, Australia.
The research in this report was an investigation of the criteria pertinent to establishing a destination brand. The research project investigated the role of destination brand and image as a motivator for destination vacation choice. The project made a comparison of two destinations, the Gold Coast and Melbourne, Australia. Reduce

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Pearls of Wisdom

In 2008/09, $4.8 billion was spent by visitors in the region - 54% was by domestic overnight visitors.